By Analysts for Analysts

Our business began when Daniel Lord was inspired to automate the repetitive, lower value aspects of his work as a Senior Market Analyst.

He believed there was a more effective and efficient way of sharing knowledge, which would also increase the value of research for publishers and subscribers. In 2003, he founded Content Catalyst.

More than 20 years on, we’re continuing to innovate our services by adapting to new technologies that power business growth for our customers and team.

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Experience the difference

Today, we’re unique in the way we serve the analyst research sector. Through the platform, a first-class publisher and subscriber experience and monetising potential. Alongside this is a team committed to proactively helping everyone use that platform to their best advantage. This combination is at the the heart of our Active Insight Management approach.

Beyond that, we help ambitious leaders develop tech strategies for subscription services, evaluate options and create roadmaps for confident and effective digital transformation.

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Leadership team


Daniel Lord

CEO and Founder

Daniel is an innovation specialist and leads the development of our technology and consultancy partnerships. Daniel is a former senior analyst at Datamonitor and strategy consultant at Durlacher. Daniel holds an MSc. in Physics from Durham University.


Edwin Bailey

Chief Operating Officer & Director of Marketing

Edwin has over 20 years’ experience in trade, professional and business publishing and information including stints at FT Business and Informa. He currently looks after operations and marketing. Edwin holds a BA in Geography from University College London.


Asad Munir

Chief Technology Officer

Asad has over 15 years of experience leading and managing big engineering teams developing complex software projects. Asad has expertise in Azure Cloud, SaaS and building new platforms. Asad holds a 1st class degree in Cybernetics and Virtual Worlds from University of Bradford.


Mark Chadwick

Director of Product

Mark has 10 years’ experience of building technology products in the publishing industry, and overseas our product team, to help deliver value to our customers. Mark holds a BSc. in Computer Science from University of Leeds.


Kellie McMillan

Director of Client Services

Kellie helps clients achieve their business objectives by maximising their use of our software. Kellie has worked extensively in sales and account roles with multinational customers across a wide range of sectors. Kellie holds a 1st Class BA in International Business Management with Spanish from Northumbria University.

A support service to suit you

We’re on hand from Day 1 for a smooth set up, and on an ongoing basis to maximise your return.

As standard – everything you need to run on the platform.

  • Regular reviews focused on results
  • Over 250 support articles
  • More than 25 training videos
  • Articles and new feature announcements
  • API and integration documentation
  • 24-hour support for downtime and users unable to access content

Enhanced support – accelerate your growth.

  • Tailored training, API support and further site configuration to fine-tune your user experience.
  • Enterprise package including taxonomy and content consulting for superior clarity and precision, plus annual penetration testing and an independent disaster recovery site for the most robust security and continuity.
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Find out how Content Catalyst can help you use technology to grow your business.

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