Analytics & user behaviour
Track user behaviour to assist with retention and enable upsell opportunities to existing customers and new prospects
Monitor
Track user behaviour with analytics
See every single action a user has taken on the platform, including logins, searches, access and downloads.
![Track user behaviour with analytics](https://contentcatalyst.com/wp-content/uploads/2023/07/1.track-user-data-1024x592.png)
Interrogate the data
Export usage data to Excel, and upload to your chosen analysis tool for further examination of granular data.
![Interrogate the data](https://contentcatalyst.com/wp-content/uploads/2023/07/3.interogate-the-data-1024x592.png)
Action
Never miss new Sales leads
Offer tailored subscription packages to users who try to access reports outside of their existing subscriptions.
![thumbnail_4.never-miss-leads](https://contentcatalyst.com/wp-content/uploads/2023/07/thumbnail_4.never-miss-leads-1024x592.png)
Prove the value of your content
Demonstrate the value of your content during renewals, and use information about your subscribers to help with content commissions, subscriber renewals and upselling.
![thumbnail_5.value-the-content](https://contentcatalyst.com/wp-content/uploads/2023/07/thumbnail_5.value-the-content-1024x592.png)
Track Renewals
See how many licenses are renewed, and inform your strategy to keep users on your platform.
![thumbnail_6.track-renewals](https://contentcatalyst.com/wp-content/uploads/2023/07/thumbnail_6.track-renewals-1024x592.png)