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Thought Leadership
Why technology investment is critical to retain and win market share
The analyst research sector has entered a period of rapid digital transformation. Analyst firms that invest in digital transformation can unlock opportunities to scale, commercialise their content and take advantage of emerging technology such as AI.
A comprehensive digital transformation has changed from a nice-to-have into an essential strategy for analyst firms to retain and win market share through improved insight delivery, personalisation, and operational efficiency over the coming decade.
Analyst firms facing the challenge of non-digitised or legacy systems can patch, build, or buy. In Driving Revenue Growth in Analyst Firms, we explore the four reasons why it’s time for analyst firms to evaluate digital platform partnerships and why buying a specialised system creates capacity for growth.
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