The Future Market Analyst

Understand how to free your analysts from mundane tasks and arm them with the tools to help your organisation keep pace with ever-changing consumer expectations today.

Analyst firms must embrace digital technology if they are to keep pace and meet the needs of the businesses that they serve.

Technology has transformed how we communicate, share, and collaborate with others. Crucially, advances in the quality, proliferation and accessibility of digital services have changed consumer expectations.

We’ve come to expect the same ease of use, convenience, and speed of service from all digital services, including from market analysis providers.

Digital publishing platforms allow analyst firms to digitise all aspects of their customer-facing and internal processes, including access management, content delivery and production.

Analyst firms able to embrace new technological trends have an incredible opportunity to empower their analysts to grow ever closer to their customers, by freeing them from outdated technology that demands repetitive manual tasks.

The Future Market Analyst explores why analyst firms must embrace digital publishing technology if they are to keep pace and meet the needs of the businesses they serve.

Contents

• Breakaway from restrictive PDFs
• Provide trusted, on-demand information for time-poor customers
• Reclaim your most valuable assets – your analysts
• Keep analysts informed on valuable topics
• Make knowledge-sharing more efficient
• Deliver research to a global audience with translation tools
• What next?

Figures

Figure 1: Most effective sources of market intelligence for strategic decision-making
Figure 2: The shift from one-off reports sales to recurring revenue
Figure 3: The time and financial cost of manual re-formatting
Figure 4: How long does market analysis retain value for?
Figure 5: Maximise the value of your research through smarter updates
Figure 6: Example analyst activities that can grow per-account value