Whitepaper
How market analyst publishers can use technology to retain subscribers
For market-leading analyst research publishers, high-value subscription renewals are the key to recurring revenue and growth.
Your job as a publisher (apart from publishing content!) is to ensure your subscribers gain maximum value from your content.
Discover how leading firms use their digital publishing platforms to deliver maximum value, ensuring their subscribers are eager to renew year after year.
If you’re selling high-value information to a business audience, this guide is designed for you.
• The crucial role of usage statistics in driving renewals.
• Proven strategies for demonstrating value to clients.
• Techniques for building and maintaining stronger subscriber relationships.
• How to create and sustain a point of market differentiation.
Optimising High-Value Subscription Renewals is indispensable for analyst firms looking to boost recurring revenue, expand market presence, and solidify their leadership in the industry.
Gabriella Jeakins Marketing Manager Content Catalyst