Analyst Research Leadership Survey Results 2025

Analyst firms are viewing AI as a ‘game-changer’, while remaining aware of concerns of market volatility. We uncovered how analyst forms were navigating these challenges with our recent survey of analyst firms. Smaller firms are leading the charge for analyst AI adoption, and for 55% of respondents, automating tasks to save analyst time is the most significant opportunity. 70% viewed AI as either ‘more of an opportunity’ or ‘slightly more of an opportunity’ as opposed to a threat, and 64% noted economic instability as their biggest concern for 2025. We dive in to these results and more in the whitepaper shared below.  

Who was surveyed? 

We surveyed individuals in senior positions from large and small analyst firms to understand the opportunities and challenges that their firms are facing in 2025. 

• 26% of respondents were CEOs and Founders of analyst research firms.  

• 39% were Directors and Heads of Research, leading insights and analysis.  

• 35% held other senior roles, such as in Strategy, Product Management, and Marketing, shaping the direction of their firms.   

Their responses were insightful, indicating a trend toward investing in technologies that allow analysts to focus more on delivering for their clients, and shared concerns around market volatility.  

What’s inside? 

• Expert perspectives on key challenges facing the industry in 2025 

• How analyst firms are embracing AI to boost productivity, personalisation, and content discoverability 

• What threats analyst firms may face from AI, such as bias and low-grade AI research 

• How these will impact the technology that analyst firms must invest in for the coming year