CCS Insight is a market information, analysis and intelligence firm serving the technology sector. It provides syndicated and custom research to large businesses across the globe. After relying on a custom-made system to distribute its content for several years, CCS Insight’s requirements outgrew the ability of this increasingly dated platform.
Client Success Stories
Delivering market intelligence content in an interactive format which is more user-friendly
CCS Insight uses Content Catalyst to deliver a wealth of research content in an interactive format and track subscribers’ interactions.
Beyond downloadable PDFs
For more than a decade, CCS Insight had been distributing its report content as downloadable PDFs from its subscription website, without being able to fully understand how content was used or its popularity.
CCS Insight has a wealth of research content, and was looking for improvements in its delivery platform to fully realise the value of this material. It needed state-of-the-art search and access tools to enliven the experience and improve workflow quality.
With an increasing number of customers accessing content on mobile devices, CCS Insight also needed device optimisation to ensure scrolling around a PDF to read a document became a thing of the past.
“Our method of distributing content was neither interactive nor user-friendly. It was no longer fit for purpose. The look and feel needed updating, the functionality and search were basic, and the back-end was neither easy nor quick to use,” says Robert Caunt, Director of Publishing, CCS Insight.
“The site didn’t say ‘this is a technology company’. As a business in this space, we’re judged in those terms. We needed an upgrade.”
What appealed to us about Content Catalyst was how the technology met many of our needs. As a specialist content distribution platform for research companies, it was designed for companies like us
Robert Caunt Director of Publishing CCS Insight
A platform that can grow
With Content Catalyst now powering its new content management and delivery platform, CCS Insight has improved its user experience, enhanced interaction with the hundreds of pieces of content it produces annually and made it easier to distribute material.
“The platform is quicker and better. Search is clear, intuitive and accurate. It can translate content, allow users to copy to a clipboard and create their own reports. It’s also a great tool for providing users with control and enabling them to make better use of our research.
“It helps us create new content easily by converting Word documents into interactive content in a quick and intelligent way, while still supporting our PDF back catalogue. What’s more, the platform has the potential to grow with us.”
A re-energised approach
Upgrading to Content Catalyst enables CCS Insight to offer its users a range of workflow tools. In addition, customers can also make use of an intuitive interface that makes it quicker and easier to perform tasks and access content.
“We had a long internal debate about whether to drive people to the website to access content or whether to simply e-mail a PDF. Having the Content Catalyst site has settled that debate,” adds Robert.
“With content on the site, we can find out how, why and what content people are using — and what they’re not using. We can track failed searches and find out what people want, that we don’t yet provide.”
Content Catalyst has helped CCS Insight to speed up its publishing and editing process and made it possible for the technology research business to plan for expanded functionality to embrace video and audio storytelling and new interactive ways to display data.
“Content Catalyst has re-energised our approach to research,” adds Robert. “We’ve been able to take another look at what we do — and make it even better for our subscribers.”