Analytics & user behaviour

Track user behaviour to assist with retention and enable upsell opportunities to existing customers and new prospects

Monitor

Track user behaviour with analytics

See every single action a user has taken on the platform, including logins, searches, access and downloads.

01_Track user behaviour with analytics (1)

Interrogate the data

Export usage data to Excel, and upload to your chosen analysis tool for further examination of granular data.

02_Interrogate the data (1)

Action

Never miss new Sales leads

Offer tailored subscription packages to users who try to access reports outside of their existing subscriptions.

Never miss a sales lead (3)

Prove the value of your content

Demonstrate the value of your content during renewals, with real-time analytics including activity trends and monthly active user data for each account. 

Prove the value of your content (3)

Track engagement signals

Track user engagement patterns month-on-month, making it easier to identify accounts at risk of churn or primed for expansion. 

Track renewals (3)

Find out how Content Catalyst can help you use technology to grow your business.

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