WoodMackenzie partners with Content Catalyst to launch new publishing platform
26 March 2019
WoodMackenzie is a leading research and consultancy group focused on the global energy, chemicals, renewables, metals and mining industries. The company was founded in 1973 to review North Sea oilfields and has since expanded the sectors in which it operates through acquisitions. The company was acquired by Verisk Analytics, an American data analytics and risk assessment firm, in 2015.
Wood Mackenzie (WoodMac), a global energy, chemical, and extractive industry research firm, has forged a partnership with Content Catalyst, a SaaS developer for the research sector, to launch a new publishing and monetisation platform.
Following a successful rollout, WoodMac has now made its new, state-of-the-art interactive content platform available to all customers of its Power & Renewables division.
WoodMac will use Content Catalyst’s content management and delivery platform to engage all its Power & Renewables customers with a seamless user experience, interactive research content, and a suite of smart workflow tools.
Developing a new Content Catalyst-powered content platform has enabled WoodMac to deliver multiple research products, to multiple audiences, through a single user experience.
“Partnering with Content Catalyst has enabled WoodMac to rationalise three existing client experiences into a single, intuitive content platform and to get that to market in the shortest possible time,” said Matthew DaPrato, Product Suite Director, Power & Renewables, WoodMac.
“Thanks to Content Catalyst, it’s now quicker to showcase the value of our Power & Renewables service. Our clients are also able to make use of a suite of elegant features to quickly and easily locate content.”
Emma Forber, Director of Client Services with Content Catalyst added: “Content Catalyst’s intuitive search, and the way content is organised within the platform enable WoodMac to maximise the value of its extensive power and renewables content portfolio.”
Note: Content Catalyst was formerly known as Publish Interactive.