WoodMackenzie partners with Content Catalyst to launch new publishing platform
26 March 2019
26 March 2019
Wood Mackenzie (WoodMac), a global energy, chemical, and extractive industry research firm, has forged a partnership with Content Catalyst, a SaaS developer for the research sector, to launch a new publishing and monetisation platform.
Following a successful rollout, WoodMac has now made its new, state-of-the-art interactive content platform available to all customers of its Power & Renewables division.
WoodMac will use Content Catalyst’s content management and delivery platform to engage all its Power & Renewables customers with a seamless user experience, interactive research content, and a suite of smart workflow tools.
Developing a new Content Catalyst-powered content platform has enabled WoodMac to deliver multiple research products, to multiple audiences, through a single user experience.
“Partnering with Content Catalyst has enabled WoodMac to rationalise three existing client experiences into a single, intuitive content platform and to get that to market in the shortest possible time,” said Matthew DaPrato, Product Suite Director, Power & Renewables, WoodMac.
“Thanks to Content Catalyst, it’s now quicker to showcase the value of our Power & Renewables service. Our clients are also able to make use of a suite of elegant features to quickly and easily locate content.”
Emma Forber, Director of Client Services with Content Catalyst added: “Content Catalyst’s intuitive search, and the way content is organised within the platform enable WoodMac to maximise the value of its extensive power and renewables content portfolio.”
Note: Content Catalyst was formerly known as Publish Interactive.