We spend a lot of time working with publishers of market analysis. That means we get to see first-hand how market analysis content is changing and the trends emerging across publishers’ content portfolios.
The exploding popularity of video content can’t be ignored.
That’s why we’ve built an integration with leading video hosting provider Vimeo, so our publishing partners can now deliver highly secure, insightful video content within textual reports and alongside data exhibits.
Previously, customers could upload video content to the Content Catalyst platform, but this was delivered as a simple iFrame. This meant video files had to sit separately from other content – video content could only be delivered to end-users as standalone products, so couldn’t support and embellish textual analysis, which is where its true value lies.
Now, publishers can seamlessly add summary videos, webinars, analyst commentary, and much more directly into research reports, which will help to diversify publishers’ content portfolios, enhance engagement levels, and unlock the value of their market analysis content.